Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how lilyandpearlstationery.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your information when you visit our website and interact with our content regarding betting sites and gambling affiliates.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide when contacting us or subscribing.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: We use cookies and similar tracking technologies to monitor site usage and user preferences.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding user behaviour to improve our website.
- Affiliate tracking and commission management with partner betting sites.
- Site improvement and content optimization.
- Responding to enquiries and providing customer support.
- Complying with legal and regulatory obligations.
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality and security.
- Analytics Cookies: Monitor traffic patterns and user engagement via Google Analytics and similar services.
- Affiliate Cookies: Track referrals to partner casinos and betting sites for commission purposes.
- Marketing Cookies: Remember your preferences and enable targeted content delivery.
Opt-Out Options: You can refuse or delete cookies through your browser settings. However, this may limit certain site functionality. You may also opt out of analytics tracking by using available browser tools or third-party opt-out plugins.
Third-Party Links
Our website contains links to external casino and betting affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information or engaging in gambling activities. Third parties may collect and process your data independently according to their own privacy policies.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your personal data and request a copy.
- Rectify inaccurate or incomplete information.
- Request erasure of your data (subject to legal limitations).
- Restrict or object to processing of your information.
- Request data portability.
- Withdraw consent at any time (where applicable).
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or similar state privacy laws. Please contact us for more information regarding your specific jurisdiction.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for accounting and audit purposes in accordance with UK tax legislation (generally six years). You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us at:
Email: privacy@lilyandpearlstationery.co.uk
We will respond to your enquiry within 30 days of receipt.